Ways to work with me this year.

With a fresh year underway, I thought it would be a good time to reintroduce what I do and how I can support your eCommerce business in 2025.

Over the past 13 years, I’ve worked with some of the most loved premium DTC brands across fashion, beauty, home, and lifestyle. From heading up eCommerce in-house to running my own consultancy, one thing has always remained true: my obsession with the customer. Putting the customer at the centre of your strategy isn’t a fluffy marketing idea or a nice-to-have. It’s what drives long-term growth and brand loyalty.

You’d be surprised how many brands still overlook this.

About 18 months ago, I made a conscious decision to pivot my services. I stepped away from broader eCom consultancy and leant fully into customer retention.

Why?

Because I believe the most successful brands are the ones that know how to keep customers coming back. It’s not about vanity metrics or throwing discounts at the wall to see what sticks. It’s about building a brand that customers genuinely want to return to.

That’s where I come in.

I help brands turn one-time shoppers into loyal, repeat customers through strategic retention and CRM support. Whether you're scaling fast and need to get more out of your existing marketing channels or you're looking to overhaul your lower funnel marketing setup entirely, I can help.

The brands I work with often face similar challenges:

• You’re investing heavily in acquisition, but not seeing enough repeat revenue

• You know your customer data is valuable, but aren’t sure how to use it effectively and translate it into a marketing plan

• Your website feels commercially off, with missed opportunities to convert or retain

If any of this sounds familiar, you’re not alone. These are common issues, and they are all solvable.

Through my consultancy, I offer a range of services designed to deliver both clarity and results. That might be:

• A short, focused project to audit one of your marketing channels and fix the fundamentals

• A larger CRM strategy and implementation project to support long-term retention

• Ongoing support across campaign planning, performance, and team enablement

• Website optimisation to align your customer journey across touchpoints

Every client is different, but the transformation is the same. Together, we’ll shift your focus from chasing new customers to maximising the value of the ones you already have.

The result?

Higher repeat purchase rates, stronger customer loyalty, and a more sustainable revenue stream.

So, if retention is on your radar for 2025 and you’re ready to get more from your existing audience, let’s talk. I offer a free discovery call through my website where we can chat through your goals and challenges, and explore how I can help.

Here’s to a year of smarter, customer-first growth.