You’ve invested time and budget into your website, emails, customer service, social media, and performance marketing. You’re doing all the right things. And yet… customers are still slipping away after just one purchase.

Do you have a VIP strategy in place? Perhaps it’s time to think about crafting one.

I’ve always been a fan. Back in the day, when she had her blog The Tig, I was a regular reader.

Here are my thoughts on her launch email and the things I’d do differently…

More and more brands are realising that success isn’t just about attracting new customers, it’s about keeping the ones they’ve already got.

Data alone means nothing without action. The real impact comes from applying the data's insights to make smarter, more informed decisions and drive long-term growth.

Retaining your customers is like dating. Play it too cool, and they’ll move on. Try too hard, and you’ll scare them off.

Focusing on driving your customers to shop with you again and again isn’t just a ‘nice to have’; it’s essential for sustainable growth.

With a fresh year underway, I thought it would be a good time to reintroduce what I do and how I can support your eCommerce business in 2025.

The countdown to Christmas is officially on. With just a few weeks to go, there’s not much time left to optimise your website, but that doesn’t mean there aren’t still high-impact tweaks you can make to boost both retention and revenue.

Personalisation, it isn’t a luxury - it's a customer expectation.