What if your next big growth opportunity isn’t new customers?

You’ve invested time and budget into your website, emails, customer service, social media, and performance marketing. You’re doing all the right things. And yet… customers are still slipping away after just one purchase.

It’s frustrating, especially when you’ve worked so hard to get them through the door in the first place.

But here’s the good news: it’s also fixable.

After 13 years working with DTC brands, I’ve seen the same pattern play out time and again. Businesses put the bulk of their focus (and budget) into acquisition, but then forget about what happens next.

Retention becomes an afterthought.

But if you’re serious about growth, retention shouldn’t just be on the agenda, it should be at the top of it.

Think about it. You’ve already paid to acquire these customers. They’ve browsed your site, placed an order, and given you a chance. And yet, if your post-purchase experience doesn’t deliver, they’ll move on. Not because they didn’t like the product, but because they didn’t feel seen, understood, or valued.

Here’s the truth: your existing customers hold untapped potential. But only if you treat them as more than a transaction.

If customers feel like just another number, receiving bland messaging, no personalisation, and little incentive to come back, they won’t. And they’ll head to a competitor who makes them feel more connected.

That’s where I come in.

I specialise in the lower part of the sales funnel, helping brands find the value of the customers they’ve already worked hard to acquire. Using data-driven insights, I look at what’s really working (and what’s not) within your retention strategy. That means getting under the hood of your customer behaviour, identifying your most valuable insights, and creating a plan that keeps them engaged over time.

Whether it’s rethinking your email flows, optimising your loyalty experience, or improving how you welcome and retain first-time customers, I help you build the kind of brand people want to come back to.

Because customer retention isn’t just a ‘nice to have’. It’s your most profitable growth channel.

Increasing your repeat purchase rate and lifetime value doesn’t just improve margins, it creates a more predictable and scalable business model. It also builds stronger advocacy, which fuels organic acquisition (without needing to throw more money at ads).

The brands that win long-term are the ones that balance acquisition with retention. They don’t just ask how to get more customers, they ask how to better serve the ones they’ve already got.

So if you’re looking for your next big growth lever, maybe don’t start with your ads.

Start with the people who already chose you.